Lady Stone, a border collier who serves as the town’s ambassador, announced Wilbur’s win on Tuesday night.
The new mayor’s owner is 43-year old Amy Noland. She attributes his win to his fierce outreach strategy this election cycle.
“He’s done a lot of campaigning,” Noland told CNN. “He’s been all over social media, and he hosted a lot of events.”
Wilbur also won on a platform of mental health and breast cancer awareness. Noland’s 65-year old mother is a breast cancer survivor.
Why is this town electing dogs as its mayor?
The mayoral election is a fundraiser for Rabbit Hash, a 3.5-acre town maintained by the Rabbit Hash Historical Society. Votes aren’t limited to residents of the town — anyone around the world can “vote” for mayor, with each ballot costing $1 that goes towards maintaining Rabbit Hash.
Noland, a Boone County resident, said that entering a dog into the race has been “on her bucket list” for a while.
“I live just a few miles outside of Rabbit Hash,” Noland told CNN. “It’s a special town, and I’ve been going since I was a child.”
In order to run in the Rabbit Hash mayoral race, a candidate’s owner must be within an hour walking distance of the town, Noland said.
Wilbur’s victory has given him and Noland plenty of attention from all over the world. But Noland thinks Mayor Wilbur’s appeal is that his is a “feel good” story in the current news cycle.
“I’ve gotten so many messages with people thanking me, and you can tell that this is something that’s really positive for people to hear,” Noland said. “It all just feels good.”