The Latvian Red Cross received more than five tons, or 12,000 pet dog and cat meals, courtesy of supermarket chain Maxima, from people on low incomes, the company said in a press release.
The retailer ran a “Pet Day” campaign to help people affected by the current coronary crisis and to ease the daily expense of pet food.
“Pets are our best friends and family members who bring joy and love to everyone in these troubled times. That is why they deserve our care and support, ”said Viktors Troicins, Head of Maxima Latvija.
By inviting buyers to donate dog and cat food, the Latvian Red Cross, in collaboration with Maxima Latvija and the pet food wholesaler Mars Latvia, organized the “Pet Days” campaign for the second time this year. From September 24th to October 7th, 100 grams were donated for every kilogram of “Whiskas”, “Sheba”, “Perfect Fit”, “Pedigree” or “Cesar” bought to support the pets of people with low incomes.
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